In this episode of Directing Magic… Marquette is joined by Shay Moore of Women In Film’s PSA program. They discuss how she got involved with the PSA Executive Board, the benefits of the program to local charities, and her new entrepreneurial venture with Bootsy Collins.
Under the production company banner of No Color Lines Productions & Song Publishing, headquartered in Los Angeles, founder and CEO Shay Moore has developed three television series, 12 reality shows and the documentary Border Echoes, about the unsolved murders of hundreds of young girls in Juarez, Mexico.
Those who know Moore’s remarkable career agree that she is always up for a good cause. As an executive member of Women In Film (WIF) Los Angeles’ all-volunteer public service ad production mentoring program, Moore serves as one of its lead producers and on its business affairs committee. The WIF PSA program creates three-to-four, professionally produced PSAs each year – from concept through production, editing and distribution (at a value estimated at up to $125,000) – for L.A.-area, women/child-centric charities, at no cost to the organization. Additionally, the program allows women looking to enter or advance in the entertainment industry an opportunity to garner experience and the necessary credentials to launch careers.
In her WIF role, Moore has produced numerous PSAs and audio-video social media assets for such non-profits as A New Way of Life (featuring an original rap by hip hop artist and Empire star BRE-Z), NFL One Hit (which garnered a Telly Award), the L.A. Regional Food Bank, Habitat for Humanity (which also received a Telly award) , Whittier Rio Honda AIDS Projects, Kids in the Spotlight, Watch the Road, The Journey Out, Southern Cal Crossroad, Wise & Healthy Aging, Pop the Question and more.
Moore became a community activist more than 25 years ago with the launch of her companies Craft Wheelchair Repair and A Touch With Care, which sell, service, repair and donates wheelchairs and other medical equipment. A staunch supporter of the non-profit Wheels for Humanity, which refurbishes wheelchairs to give to children and adults in developing countries, Moore donates directly to those in need in Tijuana, Mexico.
In homage to two close friends whose lives were cut short by breast cancer and to her late mother and sister, she is dedicated to making a difference every day in the lives of people who cross her path and is a passionate advocate for the disabled, people with life-threatening illnesses and the homeless.
“Use your talents and resources to be a blessing to someone else,” says Moore, who also donates her time to feeding and clothing the homeless through the food pantry and other programs at her church; volunteering at the Union Rescue Mission; and with her own non-profit effort, Heaven Bound, which distributes clothing to those in need.
A native New Yorker, Moore graduated with a B.S. degree in biology from Morris Brown University, Atlanta.